Cart 0

History of the brand: Inno Advanced car racks

Posted by Erica Stevens on

Innovation distinguishes between a leader and a follower.”
Steve Jobs

The world of automobile accessories is populated with multiple players, big and small. But what marks the difference between the good and the great is the desire to usher in change. If there is one thing that we at Inno believe in, it is the power of creativity. At its heart, Inno Advanced is about innovation and reinvention.

"Having been in the car rack design, manufacturing, and installation industry for 30 years, we know what our clients look for in car rack installations. We constantly seek to provide our customers with something new and useful for every interaction. This is why we place importance on the opinions and perceptions of our industry peers and our various stakeholders."

About Car Mate USA, Inc.


Inno product lineup

Our brand, Inno Advanced Car Racks was formerly called RV-Inno. It is one of the branches of Car Mate USA, Inc., a multimillion dollar automotive organization and a wholly owned subsidiary of Car Mate Mfg. Co., Ltd.

Car Mate Mfg. Co., Ltd. was established in Tokyo, Japan in the year 1966 and currently employs 1000+ people. The organization has over 52 years of experience in the car accessories industry  and specializes in the design, manufacture and installation of:

  • Key covers
  • Cup holders
  • Drink tables
  • Car mirrors
  • Non-slip sheets
  • Ashtrays
  • Car electronics and audio equipment
  • Air filters
  • Storage boxes

The Inno brand focuses on the design, manufacture and installation of roof carrier products, bike carriers and roof racks for snowboards, surfboards and kayaks. We also stock a wide selection of car rack accessories such as belts, nets, crossbars, rack locks and more.

The story of Inno Advanced Car Racks


Inno Advanced Car Racks has been a dominant player in both the Japanese and US automobile accessory industry. The brand Inno entered the US market in the year 2003 to cater to the requirements of the burgeoning youth population who were actively taking up adventure sports in the country. These adrenaline chasers and professional athletes would travel every weekend in search of their next thrill, carrying with them sporting equipment, clothing, gear and other necessities over great distances, across challenging terrains.

The terrain in the Americas is as varied as the country itself. From undulating slopes to gentle plains and from muddy bayous to snow-clad mountains, there are many challenging terrains that cars need to traverse and extreme weather conditions that the vehicles and baggage need to face.

The challenge was to create roof carriers and car racks which could withstand the stress and strain of the varied terrains, temperatures and weathers. After intensive R&D and rigorous quality testing, we were able to create a range of roof carriers, like the Inno ridge box, that were perfect for the many sports that the American youth loved to indulge in.

Today, all of our products are safety tested for UV rays and salt sprays and are designed to withstand weather-caused corrosion and high speeds. Keeping the safety of our customers in mind, we’ve focused on every single aspect of the roof carriers, to make them absolutely perfect for you.

Why choose Inno Advanced Car Racks for your car rack needs?

  • Extensive experience of 30 years in the roof carrier product industry
  • Superior-quality products made from top-quality materials and designed using state-of-the-art technology
  • Industry-leading warranty
  • ISO 9001 and ISO 14001 certified products
  • Products customized to sport-specific requirements
  • Highly-durable UV-ray and salt spray tested products
  • Racetrack-friendly offerings
  • Budget-friendly products
  • Experience serving various global markets

The Inno way of life

Ski fun


"At Inno, we follow just one rule – identify what works and what doesn’t and change accordingly. Before we launch new products, we do a market survey to understand what accessories work and which ones don’t. If we recognize that certain car rack designs have become redundant, we infuse fresh blood into our product lines, to meet the changed requirements of car owners.

Our primary goal at Inno is to create products that add value to the lives of our customers. These days, more people have taken to traveling long distances, which necessitate their using sturdy, durable and well-fitted car racks on their cars. Our main objective is to provide a product that keeps the customer’s belongings safe and secure throughout the journey and thereby adds to the joy of the journey. This is why all of the car racks we produce are made from superior quality raw materials and are assembled by a team of highly-trained and experienced professionals.

This policy of creating and introducing innovative and easy-to-use products is what has made us a favorite with our customers from across the world. Currently, the Inno brand serves four distinct markets – the Americas, Japan, China and other regions. Our team of highly-qualified and trained executives, R&D specialists and product design experts understand the distinct requirements of each market and create new products that are specifically suited to and custom-made for each of the four markets."

If you’d like more information about our products, feel free to reach out to a member of our team.

Share this post

← Older Post Newer Post →